Case Study Freshness

While we are experts in public relations, we must admit we have a few sweet spots where we have a little extra OOMPH. So if you're involved in the graphic arts industry, healthcare, or education, cue the Windex® and give that rearview mirror a wipe.

Today you'll find us working with companies from FUJIFILM to Integrated Color, talking about everything from digital printers to spectrophotometers and custom color profiles. If someone in the graphic arts world is doing it, we'll get as smart as we can about it and then work with our clients to help them capitalize on whatever "it" is.

FUJIFILM Graphic Systems USA

OVERVIEW

For more than eight years, we have worked with FUJIFILM Graphic Systems U.S.A., Inc. doing everything from technical writing to media relations and trade show planning. We've also helped them launch new products and new brands, including Enovation Graphic Systems, Inc., the largest distributor in the graphic arts industry.

SOLUTION

We've been working with Fujifilm for so long, we truly feel like a natural extension of their marketing function. We aren't just an agency to the company; we regularly work with their sales folks, product managers and even customers instead of working just through their marketing group. We've earned their trust with our expertise and we're very proud of the hard work that got us into this position.

RESULTS

But there's no such thing as complacency in the graphic arts world, and especially with Fujifilm. We're regularly representing the company at industry events and trade shows and setting up media tours for key executives around big events and product launches. We'd like to think that we have been as much a part of the company's continued successes as they have been to the continued growth of KMPR.