Case Study Freshness

While we are experts in public relations, we must admit we have a few sweet spots where we have a little extra OOMPH. So if you're involved in the graphic arts industry, healthcare, or education, cue the Windex® and give that rearview mirror a wipe.

Today you'll find us working with companies from FUJIFILM to Integrated Color, talking about everything from digital printers to spectrophotometers and custom color profiles. If someone in the graphic arts world is doing it, we'll get as smart as we can about it and then work with our clients to help them capitalize on whatever "it" is.

KidsCom.com

CHALLENGE

With the vast growth in social networking happening today, it's become even more important for kids to have a safe place to go online. Kidscom.com was created to give kids, primarily tweens ages 8 to 15, a fun and educational social networking option.

SOLUTION

Created as a free site, Kidscom.com recently switched to a paid model. KMPR was brought on to help increase traffic to the site, membership, and awareness among four main audiences: kids, parents, educators and corporate sponsors.

We began by establishing a strategic plan, with a heavy media relations component, but have incorporated a variety of other tactics including grassroots/influencer marketing and sponsorship package development.

We worked with Kidscom.com as they developed and announced an online, interactive environmental learning experience in partnership with Columbia University's Lamont-Doherty Earth Observatory. We planned and facilitated an exclusive media event to announce the launch of the game.

RESULTS

Not only did we have a great media turnout - including garnering an audience with The New York Times, Scientific American, and The Christian Science Monitor - but within a week of the launch, more than 2,000 members had registered to participate. In August, a tournament began where participants will be competing for real-world prizes, including a trip to New York to meet Columbia University's scientists.

Kidscom.com has also been featured in Family Circle and on various television stations throughout the country.

DOWNLOADS

Christian Science Monitor: Pen Pals
Christian Science Monitor: Use the Web to Go Green
Family Circle Magazine: Earth Education