• ABOUT
• SERVICES
• CLIENTS
• CASE STUDIES
• CONTACT
• WHY SMALL PACKAGES

TACTICS & TOOLS »

• Media Relations
• Media Tours
• Event Planning and Management
• Trade Show Planning and Support
• Product Launches
• Brand Positioning
• Press Tours
• Copywriting
• Technical Writing
• Custom Publications and Newsletters
• Employee Communications
• Cause Marketing

It's simple, in a big picture kind of way.

We start out by getting to know our clients and find out what their needs are. If you come to us and say "Get us in The Journal!" or "We need a newsletter!" we're likely to grab you by the shoulders and tell you to calm down.

We don't work from hunches, but from cold, hard facts. We can work with you to create a great message. But, if it lands in a vacuum, we think that's worse than not getting anything out at all. Your customers are bombarded with thousands of messages every single day so we figure out what your real strengths are and show that you really own them - whether that's a service, product, concept or solution.

Once we've established a plan for you, including creating a strategy for managing your program and defining what success means to both of us, we use a variety of tactics to get the word out.